The worldwide non-profit organization fighting for equal rights for animals.
Peta Zwei conveys an important message to a young audience. To be heard, it requires a loud and clear voice. Therefore, our corporate design employs a type treatment that is both simple and striking. Aided by a bold color palette, it makes the message heard and sets it apart from any surrounding.
More than 80% of visitors on Peta Zwei's website use a mobile device. Subsequently, we designed the new petazwei.de with a resolute focus on small screens. We had to find new ways of presenting the existing content in a compact manner, the Peta Zwei way: Clear, big and loud.