W.A.F.

Corporate Design Web

Peta Zwei

The worldwide non-profit organization fighting for equal rights for animals.

Corporate Design

Peta Zwei conveys an important message to a young audience. To be heard, it requires a loud and clear voice. Therefore, our corporate design employs a type treatment that is both simple and striking. Aided by a bold color palette, it makes the message heard and sets it apart from any surrounding.

Web

(http://petazwei.de)

More than 80% of visitors on Peta Zwei's website use a mobile device. Subsequently, we designed the new petazwei.de with a resolute focus on small screens. We had to find new ways of presenting the existing content in a compact manner, the Peta Zwei way: Clear, big and loud.

Mobile/Desktop

Design & production

W.A.F., Third Wave Berlin (digital strategy), 21st digital (frontend code)