W.A.F.

Corporate Design Website Throwaways

Hypermarché

Hypermarché: 600m² of raw space for arts and products in Hamburg's Hafencity.

Corporate Design

The corporate design references the vast space Hypermarché provided to art, culture and commerce. It claims white space by marking it with the Hyper tag, opening it to further contributions. The suspended light installation continues this notion on a spatial level, extruding the identity into the third dimension.

Website

(http://hypermarche2011.de)

Conceived as a countdown, the Hypermarché website counted days, products and events. It started at December 0th and ended on December 24th.

Throwaways

Posters and other things we made but didn't use.

Design & production

W.A.F., Here We Go (idea, initiative, programme & hosting), Parat (interior design), Sarah Bernhard (photography)