CRD Select

Website presents luxury destinations in a clear, but highly engaging manner. Content is structured by location, accommodation and activities, creating direct connections between places and experiences. Destination profiles are highly elaborate, conveying the sense of style and beauty they offer to their guests.


To introduce consistency, we created a modular icon system for CRD Select. Constructed from three components, the system brands destinations in relation to their main attractions. It allows our client to easily produce further icons on the fly.

Design & production

W.A.F., Friederike Wolf (illustration), Jens Franke (code)