ADAY is a London-based activewear label producing slick clothes for women.
We were commissioned to design the label's visual identity during its inception. The resulting corporate design is constructed around the geometric logotype and an urban colour palette. The A mark has since become the brand's most recognizable asset and found its way into ADAY's pattern making.
ADAY's digital journal covers places to work out, eat and stay around the world. We designed and built the platform as first touchpoint with the brand, introducing the founder's vision of an active feminine lifestyle.